Hi 👋 I'm Lizelle
Founder | Entrepreneur |Technologist | Problem Solver | AI Builder | Product & GTM Strategist | Artist | Women's Sports Junkie
My name is Lizelle. A 6x startup founder, most recently Knolly, before that co-founder of Undock and founder of Women Who Startup. These days I run a lab called Founder Station, working with founders, businesses, cities, and governments on how AI is reshaping work, and at what cost to our natural resources and communities. I believe technology carries a responsibility to serve humanity, so I never stop asking why. I love helping fellow founders and builders, book me for a call and let's solve some worthy problems.Here's what I'm working on now. Read my Moonshots with Lizelle Newseltter.
Founder Station
A Lab for What's Next
What started as an AI cofounder Lizelle invented in 2023 to figure out what to build next has become a lab: working with founders, businesses, cities, and governments, applying systems thinking to how AI is reshaping work, and at what cost to our natural resources and communities.
Knolly
Your personal AI-powered second brain.
Lizelle invented Knolly, your personal AI-powered knowledge engine in March 2024 during Techstars Boulder as a pivot from BookBuddy. Knolly Alpha for content creators launched in November, 2024.
BookBuddy
An AI-powered reading experience
Lizelle invented BookBuddy in early 2024. The BookBuddy prototype allowed you to chat with your books and create a personal learning experience. BB got me invited to Techstars Boulder Spring 2024. BookBuddy pivoted to Knolly.
OwnTrail
The social timeline of your life
Advisor / Chief Growth Officer, 2023. OwnTrail, acquired by Teal was a tech platform where mid-career people visualized their paths through an experience graph with the tools and community to help them achieve their next milestones in life and work.
Undock
Autocomplete for the calendar
In 2020 through 2021 Lizelle served as cofounder and CMO to Undock, an AI-powered calendar that schedules, hosts and documents your meetings. When the world disconnected due to COVID we connected tens of thousands around the Globe.
Women Who Startup
A Learning Community For Entrepreneurs
Every founder needs a basecamp and in 2012 Lizelle saw no women in the rooms of technology and innovation so she changed it. Grew WWS to 30,000 members and was one of the first-ever digital communities for builders by 2015.
© Copyright Lizelle van Vuuren 2025